Friday, July 25, 2008

"Jennifer's Body".....a definite no-brainer.


The just-released teaser poster above, for the upcoming 2009 flick Jennifer's Body, is very interesting to me.


Well, in addition to my life-long love of movies, I also have great affection for the advertising and marketing of motion pictures.

I LOVE movie posters. I hung them on my wall growing up, and currently have more than a few of them framed and hanging in my home.

This is one of my faves:

(OK.....OK.....I'm a little retro, I admit it.)

Ya see....I've pretty much been around advertising and marketing of some form for most of my life. Mainly fashion and entertainment-related. Both of my parents were involved in it.....and I worked in it as well.

So what's my problem today?

That silly poster.

It illustrates one of the main things that makes me crazy about Hollywood and movie marketing today.

Uh.....helloooo, does anyone have an original idea or thought out there? Ya know, in La-La land?

Perhaps I should provide a little background first.

I've been somewhat interested in the now-filming Jennifer's Body, since I first read that it would be Diablo Cody's screenwriting follow-up to last year's award-winning Juno. (Diablo won the Oscar for Best Original Screenplay. It was her first-ever screenplay. It was, and she is now...a big deal.)

I knew Jennifer was a teen-age take on horror/zombie-type flicks (with a lot of sex and gore thrown in for good measure, and box-office).

Here's the quick Jennifer's Body synopsis from the Internet Movie Database:

A newly possessed cheerleader turns into a killer who specializes in offing her male classmates. Can her best friend put an end to the horror?

Admittedly, not my favorite type of flick -- but still.....I was intrigued. I get a kick out of Diablo. I find her original and quirky, and she doesn't seem to care what traditional Hollywood thinks. That could be all image and hype, I dunno. I'm sure it will become clear soon enough. Her future movies (and their sucess or failure) will speak for her.

Anyways.....I've been keeping up with Diablo's MySpace blog posts during the filming, and I'm hoping her unique stamp will help it rise above the usual dreck of this (very crowded) genre.

OK, 'nuff about that.

On to my rant for today.

Look at the teaser ad below (released about 4 days ago) for an upcoming new HBO series called TrueBlood, about vampires living in a suburban neighborhood.

(I know, I sounds something like Desperate Dracula Housewives, but it's from Alan Ball, the creator of Six Feet Under, so I'm gonna reserve judgement for now.)

Here's the TrueBlood pic:


Looks somewhat familiar, I just can't put my finger on it.
(or should I say, tongue?)

Oh yeah, that's it.

It looks just like the Jennifer's Body poster (which was released after the TrueBlood pic). Do ya think Jennifer's marketing people saw the HBO art?

Ya think?

Seriously.....these are smart and creative types, doin' all this stuff. Gettin' paid a lot of money, I'm sure. Hey....I used to work among 'em.

What's wrong people?

Tired.......lazy.......just plain bored with trying to come up with a new and different way to sell blood-sucking female hotties to the young males of the world?

Guess what?

Both marketing camps are even lazier than we thought.

Seems both images may have been ripped off from a somewhat "infamous" shot of everyone's favorite former blood-sucker (and now saintly mother-of-six)........

Angelina Jolie.


An image of Angelina and blood.

Who woulda thought?

All I gotta say is this.......

Screenwriter Diablo Cody (in all of her "girl-power" glory) may have written this flick, but I'm almost positive that the current marketing and advertising for Jennifer's Body is being done by a bunch of guys.

A buncha guys who've been checkin' out too many other movie ads (and tabloids...and probably, porn).



I don't know about you.....but I have a gut feeling that the full-body/half-naked shots of pretty & young Jennifer's Body star Megan Fox --

-- looking something like Britney Spears on a psychopathic bender -- will be released soon enough.

Hey, this gang may not be creative or original.....but at least they know their audience.

Yep, that's the real no-brainer.


(Thanks to Get The Big Picture for the scoop.....the rant is all mine!)

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